The Balamara Group, after completing a positioning, branding and communication proposal for MintsUSA, has been named media agency of record for the edible Promotional Products Distributor.
Terms of the agreement were not disclosed.
Bob Booth, vice president for MintsUSA, said: “We are pleased to have The Balamara Group on our side as our media partner at a time when we are poised for significant growth with the launch of our new website. The Balamara Group will help us build visibility among those businesses searching for promotional products through their highly strategic use of media.”
Valerie Lynn, Balamara's Creative Strategist, said: “We look forward to helping MintsUSA build awareness of their fun and tasty line of custom mints and mint gums. They have terrific time-tested products, and we are excited to be awarded the opportunity to work with them.”
ABOUT MINTSUSA
MintsUSA is a national distributor of custom printed mints and mint packaging offering organizations a sweet alternative to traditional promotional products by imprinting client logos onto edible ad specialties. Their core products include Richardson After Dinner Mints, Beechies Peppermint and Spearmint Gum and Maple Ridge Farms Chocolate Gourmet Mints. Additional information can be found at www.mintsusa.com.
ABOUT THE BALAMARA GROUP
The Balamara Group is the PR agency of choice for People with a Message. The firm builds product, service and group awareness by focusing on the target audience and clearly communicating to that audience using the right combination of print, audio and internet media.
COMPANY INFORMATION:
MINTSUSA
P O Box 50425
Lighthouse Point, FL 33074 USA
T: (954)-942-7611
F: (954)-942-5470
Website: www.mintsusa.com
[Submitted by Valerie]
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